asylummedialtd.com -Africa Top Tv Shows – As US streaming giants scale back their costly global expansion plans in favor of balance sheet profitability, one region is still poised to attract their investment: sub-Saharan Africa.
A recent report from media analytics firm Ampere Analysis predicts that global streaming giants could drive 75 percent growth in the subscription video-on-demand (SVOD) market in sub-Saharan Africa, to 3.4 million subscribers, ultimately could ultimately bring in $220 million. annual income. by 2027, almost double the 2022 figure.
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“Commissions in sub-Saharan Africa last year showed the largest year-on-year growth of any region in the world, up 85 percent, while commissions from other regions such as North America, Asia-Pacific region and Central-Eastern Europe have shrunk,” says Ampere Analysis analyst Sam Young.
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Opportunities in sub-Saharan Africa could be the last bastion of untapped growth for subscribers and revenue-hungry streaming giants. However, gaining market share will not be an easy task as challenges such as low purchasing power and inadequate infrastructure will stand in the way.
In parallel, the rise of streamers producing original African content could outpace the progress of African cultural exports around the world. Nigeria’s film industry, known as Nollywood, is already the second largest in the world, second only to India’s Bollywood in terms of annual production.
Unlike Western Europe and Southeast Asia, where a roster of strong local streamers such as ITVX, Viu and Vidio compete for viewers with Netflix and Amazon Prime Video, the only real pan-African competitor is US streaming giant Showmax, owned by South African Entertainment. . Giant MultiChoice is present in 46 African countries.
Showmax, however, faces a potential acquisition by French media company Vivendi, which now owns 31.7 percent of the parent company and is close to the 35 percent ownership needed to make a takeover bid for MultiChoice under South African law. If this happens, the African streaming market will effectively be dominated by non-African companies.
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However, there are a few small local streamers who have built a loyal fan base by investing in local programming. This is especially evident in Nigeria, where companies such as iBAKATV, Afrinolly and NollyLand have introduced Nollywood film production.
To survive, some local services are getting creative. iBAKATV, for example, has partnered with two telecommunications companies to provide free data to customers, with CEO Blessed Idornigi saying: “The problem is not the cost of subscription, but the cost of data.”
The tenacity shown by companies like iBAKATV is why streaming giants shouldn’t expect a smooth road in Africa. “The only thing [Netflix] is afraid of are local players,” said Oliver Berben, deputy CEO of German production company Constantin Film, in a recent Canon release.
The reality of the battle for market share in sub-Saharan Africa means a need to focus on achievable prices, says Ampere Analysis’ Young, and a willingness to get creative when it comes to addressing infrastructure gaps.
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Netflix has cut the cost of its plans in more than 100 countries in early 2023. In many sub-Saharan countries, the cut meant Netflix’s base tier became cheaper than what Showmax offered. According to Netflix, a similar strategy introduced in India in 2021 resulted in higher revenue growth despite lower average revenue per unit (ARPU).
However, local players such as IROKOTV and iBAKATV are now charging significantly less and offering data packages on a continent where most access the internet on mobile phones. Amazon will launch Prime Video Naija in 2022 in partnership with local Nigerian telco MTN, and will be priced at that time to guarantee both Netflix and Showmax.
Partnering with telcos could be a smart move for global streamers as it allows users to add subscriptions to their existing mobile phone bills, Yang said. However, streamers may also face competition from telecoms companies: Kenya’s Safaricom and Nigeria’s Glo have their own streaming divisions. Pay TV is also a popular content channel across the continent. “[Streaming giants] may not be competing with each other, but with different forms of media,” Young says.
Netflix, which has been present in the region since 2016, began to see the fruits of its investment in sub-Saharan Africa in 2020 with a South African original.
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Last year, the streamer announced it would invest a further $63 million in the South African film and television industry. It’s a significant investment in the region, where the streamer has amassed $175 million over the past nine years between South Africa, Nigeria and Kenya. .
“It’s probably too early to gauge the impact of these investments, but as a broader trend we’re definitely seeing a shift in focus from Netflix and other global streamers to the region,” Young says. Prime Video, for its part, will debut its first two Nigerian originals in 2022.
Netflix’s recent deal with HBO to distribute some of its latest top shows is likely to be a major blow to Showmax, which was the exclusive distributor of HBO content in Africa along with subsidiary DStv. But Showmax may not be quite ready yet: In March, parent company MultiChoice announced a partnership with Comcast NBCUniversal and Sky in an attempt to relaunch its streaming service called Showmax 2.0, powered by Peacock technology and offering a wide range of internationally licensed content.
“For NBCUniversal […] this is a strategic move to capture one of the last emerging markets,” said Marie Laura-Mungai, founder of Restless Global, a strategy consulting firm that specializes in African creative and sports sectors.
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This makes sense: in the context of slowing global growth, the opportunity for sub-Saharan Africa is too great to ignore. “Only 1 percent of households in sub-Saharan Africa had an OTT subscription at the end of last year, compared with 71 percent in North America and 52 percent in Western Europe,” says Young. . “Of course, there is a lot of room for expansion, but it is a matter of successfully adapting their strategies.” Chichi Nwora, the visionary producer of Slum City, returns with another gripping drama that explores the lives of street hoodlums in Lagos. Africa Magic’s exciting new original series, Slum King, will premiere at the Africa Magic Showcase on October 8th.
Nwora’s passion for telling stories that reflect the diversity and richness of African cultures and experiences can also be felt in Slum King. She stands out and takes Nollywood away from the usual dramatic storytelling format to a new perspective of Hollywood style dramatic action without sacrificing reality; Nollywood fans have been waiting for this change for a long time and Chichi Nwora, who did well in Slum City, is not resting on his laurels.
Slumdog is Chichi Nwora’s second major collaboration with streaming platforms in 2023, following the success of Slumdog on Netflix. Slum City left an indelible mark, dominating the screen for a long time and receiving positive reviews from critics and audiences. Shanty Town received ten nominations at the 2023 Africa Viewers’ Choice Awards (AMVCA), including Best Director, Best Cinematography, Best Actress and Best Score.
For every film I make, I want my name to be synonymous with quality and innovation,” Chichi said. I want to create stories that are relevant, interesting and interesting to African audiences and beyond.
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“King of the Slums” is part of the spicy entertainment Africa Magic recently created to celebrate the magic’s 20th anniversary. Over the years, Africa Magic has built a reputation for providing entertainment loved by Africans and produced by Africans.
Slum King follows Edafe “Maje Esu” Umukoro’s grueling journey from the slums of Lagos to the top of the drug cartel underworld. Driven by ambition and fueled by tragedy, Edafe’s quest for power leads a life of drugs, blood and gore.
Tobi Bakre leads a talented cast in this heart-wrenching story, an expressive group of actors who bring authenticity and energy to the story, such as the legendary Bob Manuel Udokwu, Teniola Aladeze, Olarotimi Fakunle, Sonia Irabor, Bolaji Ogunmola, Idia Essien, Elvina Ibru, Philip Asaya , Greg Ojefuah, Charles Inojie, Brutus Richard, Jide Kene Achufusi, Taiye Aimoro, Toyin Alausa and Hermes Iele, among others.
Toby Bakre is a natural and talented actor capable of delivering compelling and memorable performances. He can convey emotions and feelings through facial expressions and body language. “That’s why he’s perfect for the role,” Nwora said.
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Chichi Nwora is a joint producer who has worked with some of the biggest names in Nollywood and is known for her ability to get the best out of her actors. She has also demonstrated the ability to adapt to changing industry trends and demands and create high quality and innovative content.
For fans of the original Africa Magic films such as Enaje, Riona and The Dilemma, among others, Slum King is another series worth watching from the first episode to the last, chronicling Edafe’s struggles and triumphs in his quest to fulfill his dream.
Related Topics: Africa Magic Viewers’ Choice Awards (AMVCA) Bob Manuel UdokwuBolaji OgunmolaBrutus RichardCharles InojieChichi NworaElvina IbruHermes IleIdia EssienJide-Kene AchufusiMaje EsuOlarotimi FakunlePhilip AsayaSlum KingTobiSlum KingSonia AimoroTolaisAimoroTobi A
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